Our Values:

Dream big

About the team:

Our talented in-house marketing team connects our award-winning app with the world! Our team produces creative marketing campaigns across paid and organic channels to expand our reach and drive downloads and revenue for the business. You’ll be joining a creative and fun team of marketers & designers who have a passion for sharing our love for Goodnotes!

About the role:

We are looking for a CRM Specialist who will focus on

This is the role for you, if you’re excited to work on the things listed below:

• Support the wider team in designing and implementing lifecycle campaigns to grow and nurture customers
• Monitor, analyze, and optimize CRM performance by working with analytics and other cross-functional teams to dig out insights for driving performance uplift globally
• Drive A/B testing and work out the experiment framework to improve the channel efficiency together with regional growth marketers and other stakeholders
• Set-up regular dashboards and reporting to visualize channel performance and to identify potential issues

The skills you will need to be successful in the above:

• Minimum of 2 years relevant experience in Loyalty Marketing promoting a B2C product
• Hands-on experience in marketing cloud/marketing automation tools, including but not limited to Salesforce Marketing Cloud, Braze, or Iterable
• Experience handling large datasets to generate actionable insights through the use of Google Analytics or SQL
• A basic understanding of HTML and CSS is a plus
• Experience working cross-functionally and with a variety of stakeholders

Even if you don’t meet all the criteria listed above, we would still love to hear from you! Goodnotes places a lot of value on learning and development and will support your growth if needed.

The interview process:

• An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
• A short take-home assignment to assess your skillset
• A role-specific call with our CRM manager to discuss your background and skillset for this role more in detail
• A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes
• A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes

What’s in it for you:

• Meaningful equity in a profitable tech-startup
• Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
• Sponsored visits to our Hong Kong or London office every 2 years
• Company-wide annual offsite
• Flexible working hours and location
• Medical insurance for you and your dependents