Portfolio Careers

Job openings across the Race Capital portfolio companies.

B2B Marketing Manager



Marketing & Communications, Sales & Business Development
London, UK
Posted on Tuesday, February 6, 2024

We want to make work and study more efficient and enjoyable, by providing the best digital paper solution possible. We plan to be the go-to tool for all forms of notes. Our digital paper and learning ecosystem inspires anyone to take notes, share what they know, collaborate with others, and learn as a community

Our Values:

Dream big

—Be visionary, strategic, and open to innovation

Build great things

—Work in service of our users, always improving and pushing higher

Take ownership

—Take responsibility with bold decision-making and bias for action

Win like a sports team

—Be trusting and collaborative while empowering others

Learn and grow fast

—Never stop learning and iterate fast

Share our passion

—Share ideas and practice enthusiasm and joy

Be user obsessed

—Empathetic, inquisitive, practical

About the team:

You will be joining our enterprise team, which is focused on bringing Goodnotes to the professional industry space.

About the role:

This is the role for you, if you’re excited to work on the things listed below:

  • Being the first B2B marketing hire for a Tech Scale Up leading the global marketing practice for our B2B business
  • Develop B2B marketing strategy to generate lead, grow pipeline & build brand awareness
  • Identify and test paid and unpaid channels to reach the desired audience
  • Create and execute marketing campaigns across various channels, such as LinkedIn and SEA and email marketing
  • Create content strategy & material for our website & platforms, such as blog posts and whitepapers, LinkedIn posts
  • Use market and customer insights to create case studies and testimonials
  • Assist in the production and participation at B2B events
  • Monitor, analyze, optimize & report traffic & campaign performance
  • Collaborate with Sales, Customer Support, Product & Partnerships to accelerate growth

The skills you will need to be successful in the above:

  • 4+ years experience in digital marketing, ideally in B2B marketing in SaaS or a fast paced/scale up.
  • Strong experience in organic & paid advertising (SEM, SEO, Social)
  • Experience in copywriting, content creation & branding
  • Experience with Email Automation, CRM & CMS tools
  • Experience in optimizing landing pages and user funnels to generate leads
  • Flexible & positive can-do attitude thriving in a fast-paced and fun environment

Even if you don’t meet all the criteria listed above, we would still love to hear from you! Goodnotes places a lot of value on learning and development and will support your growth if needed.

The interview process:

  • An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
  • A short take-home assignment to assess your skillset
  • A role-specific call to discuss your background and skillset for this role more in detail
  • A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes
  • A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes

What’s in it for you:

  • Meaningful equity in a profitable tech-startup
  • Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
  • Sponsored visits to our Hong Kong or London office every 2 years
  • Company-wide annual offsite
  • Flexible working hours and location
  • Medical insurance for you and your dependents